Breaking Barriers with Multilingual Chatbots
Artificial Intelligence (AI) chatbots are developing at an increasingly fast rate and becoming an essential component of businesses’ operations regardless of their size and industry. In celebration of the international translation day, we’ll look at how multilingual AI chatbots can provide customers with high-quality, seamless, and in-language support. Businesses that offer personalized customer experiences grow faster than those that don’t – that is where AI chatbots with many language capabilities come into play and help reach customers in their native language.
What is a multilingual chatbot?
A chatbot is an AI program designed to simulate human conversation through text or voice interaction. The default language of these chatbots is often English, the language that is widely used around the world. Customers whose native language is not English are more likely to make a purchase when they are offered live chat and automated support in their preferred language. Multilingual chatbots are equipped and trained to handle multiple languages in a friendly and familiar way.
How does a multilingual chatbot work?
The capability of chatbots to detect a customer's language is what makes them so great for multilingual service. There are many ways that multilingual chatbots know what language to use:
IP address – Based on the IP address of the visitor’s device, chatbots can determine the location and native language of the visitor.
Customer selection – Customers choose their preferred language before engaging in a conversation with the chatbot.
Web browser settings – Chatbots detect the language preference of the visitor's web browser.
HTML language attribute – The visitor’s language may be determined using HTML, allowing the chatbot to respond in the language of the visitor.
Benefits of a multilingual chatbot
Beyond the fundamental advantages of AI-driven chat such as 24/7, automated customer support with centralized management, multilingual chatbots foster a positive brand experience through self-serve and in-language services. A multilingual chatbot does not simply translate the language in a conversation but also learns to adapt to our diverse cultures, thus making the conversation flow naturally. Here are some benefits among many others that a multilingual chatbot can bring to your organization:
Customer engagement – Multilingual chatbots allow customers to get information they need and request support in their native tongue, which increases the customer conversion rate.
Human resource conservation – A multilingual chatbot can serve multiple customers at the same time and work as effectively as customer support agents who speak multiple different languages. Organizations can conserve their human resources for addressing important customer inquiries.
Customer loyalty – Good connections with current customers are fostered through effective and clear communication in the customer's native language.
Competitive edge – Offering automated customer support in many languages allows your organization to reach a larger customer base, increase sales, and outshine your competitors. If a customer must choose between your brand and a competitor, you have a better chance of winning their business with the ability to speak the customer’s language.
Overall, multilingual chatbots are great tools to bring a personalized customer experience, break down the language barrier, and help businesses achieve stronger growth.
Author: Tram Nguyen