The Client:
Webáta is an eCommerce merchandizing technology company organized around Sales & Supply Chain, the Digital Shelf, Product Presentation, and Marketing & Promotion. 1WorldSync acquired Webata in March 2023 to broaden its product content platform with retail e-commerce analytics technology. Webata's primary focus is Walmart and Target eComm.

The Need:

• Develop an automated method of gathering and analyzing data in real-time from Walmart’s internal reporting (RetailLink), web-scraping, and third-party providers. The goal is to reduce manual labor and enhance analysis accuracy.

• For Webata's clients, there’s a need to develop a platform that offers real-time e-commerce sales data and provides reports to determine their clients' "next best action" in key growth areas for retail eCommerce shops like Walmart.

• They require a framework that scales business intelligence within the organization and adjusts the scraping ability to deliver insights into customer-specific products.

• Additionally, Webata seeks a method to make universal reporting accessible across various organizations.

• To ensure data pipelines and infrastructure operate correctly, Webata seek assistance in developing and maintaining internal diagnostic dashboards and reports.

The Solution:

• Webata partners with Dynamic Data Group to assist in the creation of the backend logic and client-facing dashboards. These dashboards provide real-time competitor data to its consumer goods clients, showcasing insights into product sales, on-site performance, and opportunities to optimize sales and growth.

• Dynamic Data Group aids Webata in creating architecture and logic that is customizable and scalable to meet Webata's specific data needs. They build frameworks that allow for scalable business intelligence within the organization.

• Dynamic Data Group constructs custom reporting solutions that integrate with Webata's other partner systems and automates reporting systems with user-friendly dashboards for non-technical users to access and interpret data.

• They provide monitoring and maintenance services to ensure that the data aggregation/collection processes and dashboards function correctly. They also build reports that offer real-time insights into the scraping process and alert Webata to any potential issues or errors.